OBJECTIVES for Logo Design + Brand Analysis
Create a 1-pager (brand moodboard) that details supportive assets of your brand for future creative development (ie: patterns, typographic and visual elements, starting photography direction, etc.). That can then be translated into a mark that visually speaks to, and represents, the purpose of the formidable company.
DELIVERABLES for design work
The design hours include research, designing the layout and digital materials, type treatment and design ideation and consulting time for editing and discussion. Timeline ranges from 3-4 weeks depending on content complexities and current design calendar projects.
Logo design and brand analysis also includes:
(1) 1-Page Brand Starter PDF including:
— logo family & usage guidelines
— color palette & associated color values
— typography and font families
(3) initial different versions (round 1)
(1) selected version with revisions (round 2)
(1) final version (round 3)
(5) maximum rounds of revisions overall
(1) final logo design saved in both a horizontal and vertical layout as:
— 1 black version
— 1 reverse (white) version
— 1 color version
Each format will be delivered via DropBox in the appropriate formats (ie: JPEG, PNG, etc.)