Hi there! I’m Ashley—owner of Ashley Gaffney Design. I’m a passionate business owner, mama and a sucker for events.
With over a decade of experience, I bring a strategic and creative approach to brand design, specializing in translating complex ideas into clear, visually engaging assets across print and digital media. My work combines a deep understanding of branding strategy, creative direction, and design systems to produce cohesive brand experiences that resonate with audiences both online and offline.
As a creative strategist and brand designer, I connect the dots between client needs, design research, and the final execution, ensuring every project reflects both the client's goals and the brand's essence. My expertise spans everything from logo design and multi-page layout development to social media content, business collateral, and website design.
I am passionate about building scalable design systems and efficient workflows that streamline the creative process and enhance collaboration. I also take pride in setting clear expectations, meeting deadlines, and continuously finding new ways to improve client experiences. This blend of strategic insight and design expertise drives me to create value-based, memorable brand stories for every project.
Lately, I’ve been…
— Raising 2 kids under 10
— Rediscovering my love for puzzles with the 100K Puzzle Challenge
— Potting new house plants… and playing Beyoncé to them
— Reading “The Daily Stoic” and “The Holy Educated Motherf*cker”
Currently cooking in the Kitchen:
Salads and buttermilk brined chicken 👅
Netflix Binging:
Chef’s Table, Abstract and Bridgerton
Spheres of Interest:
Beauty, Wellness, Music, Food, Fashion, Gardening, Art, The Youth, and thinking about the contrast in an exquisite Didone typeface (*whispers sweet everythings to Giambattista Bodoni*)
Proud Alumni of:
Smoky Hill High School (I.B. Diploma)
SCAD, Savannah College of Art & Design (Savannah & Hong Kong campuses)
If I had 1 item to eat for the rest of time:
It’d be Chips & Salsa from La Loma
❤️ Favorite Local Denver Spots ❤️
Redline Art Center, SuperMegaBien, Lawrence & Larimer, Green Lady Gardens
See a full list in my ShoutOut Colorado article (question #3)!
Favorite Travels:
Aspen, Hong Kong, Italy, Seoul